Errol Baran, the senior vice president for business development and innovation at BBC Global News gives The Drum a peek into Project Songbird, the publisher's AI-powered synthetic voice which'reads' articles from BBC.com. Project Songbird is BBC News' new smart text-to-speech based commercial proposition for its digital properties. The Beeb hopes will allow its audiences to listen to their favorite feature articles hands-free without the need to actively click and browse. Built with cognitive and behavioral integrated tech software, the project will capitalize on consumer demand for audio content and leverage on BBC's editorial coverage. Built with the ability to download in the background, the audio product aims to offer a dynamic advertiser experience.